Web Design encompasses many different skills and disciplines in the production and maintenance of websites. The diversity of the skills required by a web developer are many, often to the point it is difficult for a web designer to excel in all aspects. As a result, a team may cover the Web Design process, with each member of the team having their own strengths, specialties and role in the development process.
Web Design involves implementing specific solutions that follow the business rules and objectives outlined by the client. Web Designers develop a professional relationship with their clients, interacting with them in order to develop a deep understanding of the requirements and convert these into a website specification. Strong design and communication skills, coupled with research techniques and a grasp of target audiences, markets and trends, will ensure initial client satisfaction and credibility for the Web Designer.
Having completed the website planning and design, the Web Designer then integrates the website with third party tools and platforms. During the development process web designers design and develop the databases, create programs, tests and debug the website. The current trend is to also integrate the website with Social Media and take advantage of the leverage these modern platforms bring.
All these skills may apply equally to the re-design or an upgrade of an existing website.
A Web Designer has many employment opportunities. This can range from being a self-employed freelancer to being employed by media organizations and advertising agencies. Web Designer positions may be broad in scope or specialize in an area such as Graphic Design, Client Management, Front End Development, Back End/Server Side Development and User End Designer. Whichever role a web designer chooses to specialize in they will need to have access to ICT facilities, open source libraries and frameworks.
High performing Web Designers may have broad or specialist web-related skills. However, to excel they must have a strong grasp of copyright law and a well-developed personal code of ethics. They must understand artistic values, and take personal responsibility for being constantly at the forefront of trends and web technology. They must also be responsive to clients and have the ability to work in structured and unstructured teams and groups. These qualities enable the Web Designer to contribute and take advantage of this rapidly developing aspect of modern communications technology.